HP Inc. the marquee PC manufacturer, based out of Palo Alto C.A., has just released a new all in one point of sale (POS) system for the retail industry called the ‘ElitePOS.’ It aims to transform the way the retail industry’s in-store experience using this device. This is a new area that HP has ventured into post their split into two subsidiaries.
The erstwhile Hewlett Packard announced, in late 2014, a split of their core businesses of PC and printers from their enterprise business stating better management would be possible if the businesses are kept separate. The two companies subsequently formed were HP Inc. and HPE (Hewlett Packard Enterprise Company). The mainstay PC and printer business stayed with HP Inc. with them keeping their NYSE ticker of ‘HPQ.’ Hewlett Packard Enterprise Company (HPE) as the name suggests got the enterprise solutions side of the business with its listing and ticker on NYSE of ‘HPE.’
HP Inc. has since rolled out a gamut of devices and peripherals and has now stepped up their game with the release of this new point of sale machine. HP has been working with its retail and hospitality customers and partners for a long time to help transform the in-store experience using the new technologies in the market, and the ElitePOS is a result of that perseverance.
Why foray into POS machines?
HP believes that with the changing face of the retail and hospitality industry, the mainstay that is the point of sale machine needs to attune itself with this change.
The ElitePOS will offer retailers the capability to separate the computing hardware from the display hardware thereby helping clear up space and make it look clutter free to please the consumer’s eyes.
The USP of the HP ElitePOS is its capability to support use cases beyond the usual check out procedure which in turn makes the shopping faster and convenient for both the consumer and sales representative. The use cases are namely interactive signage, employee attendance, customer check-in (a self-service application) and the access to the endless aisle product offerings.
Most of the data loss and theft occur at the POS machine and to counter that HP has equipped the ElitePOS with a physical bolt on the configuration as well as an external finger print scanner. Its Device Guard feature allows only signed and trusted applications to run on it thereby protecting it against walk-up attacks through the USB port.
The HP ElitePOS has been designed to work in the very versatile environments of retail and hospitality. It has a very aesthetic design language being very slim and sleek featuring a modular design, something different from the presently used large sized boxy machines. All this and it promises to offer advanced security features, lightning fast performance, and long term durability.
The HP ElitePOS releases this month end with all of their 250,000 global partners for the end users to procure and utilize.