Voonik gets Silicon Valley based Chief Data Scientist

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For some time now, Voonik has been restructuring its top management team. In the series of various other announcements, it was revealed recently that it has now appointed Raghu Lakkapragada as their Chief Operating Officer. Raghu Lakkapragada is based in Silicon Valley and has earlier served as finance head of Myntra and COO at Amazon.

Additionally, in a company statement, it was also announced that they have appointed Himmat Singh Padode as the Chief Data Scientist. Himmat Singh Padode will report directly to CEO Sujayath Ali along with other CXOs. He had previously lead Groupon's international data team in the USA. He has over fourteen years of hands-on experience in data science and insights industry. He has also worked with various other leading tech organizations such as Essar and Religare. He holds both BE and MBA degrees.

On this occasion, CEO and Founder Sujayath Ali, Voonik.com said that at Voonik.com they are committed to creating a fashion platform that has technology at its core. He went on to say that Voonik’s core strength is their personalization model that is driven by data. Voonik wants to gain more precision in this personalization model as they expand the user base and diversify product verticals. This will include adding multiple layers and purchase behavior to their algorithms to show an extremely personalized news feed. Sujayath went on to say that since Himmat Singh Padode has immense experience in personalization driven by data and models specializing in prediction, he feels that Himmat will be a great fit for the organization and the goals it wants to achieve.

Adding to Ali’s narrative, Himmat said that he truly believes that Voonik is one of a kind fashion platform that runs on smart data. Adding analytics to this mix of insights, he feels, is more than just a leap of faith especially in the fashion industry where purchases are, more often than not, based on impulse. This is why, he says, he was extremely excited to take on this role apart from the culture of the company.

Voonik was started in March 2013 and has since then become India’s most visited online fashion store that not just caters to various fashion sentiments but also gives the user an extremely personalized experience. This budding fashion startup from Bangalore has managed to capture interest and fandom from not just main metropolitan cities of the country but also managed to impress customers from small cities and towns.

The Voonik experience was designed to target all customers in India within the shortest period of time with same ease in cities as well as multiple tier 2 and tier 3 towns where e-commerce for fashion had still not taken flight. With an exclusive range of apparels, footwear, accessories and cosmetics at budget-friendly prices and superior customer services Voonik has managed to win hearts all over the country and generated interest in investors abroad.

Voonik today has over 20 million registered users and aims to gain another great share with these new structural changes in the management.