Mobcrush is just two years old, and the hugely popular live-streaming platform, which wholly focuses on mobile gamers, has raised $20 million in the second round of investments. This takes the total funding of the company to over $35 million.
If you are acquainted with Twitch, it’s hard to figure out what Mobcrush has to offer. The company says that its aim is to connect the gamers’ community worldwide with a single touch. But it only focuses on mobile games, and a user can live-stream the gameplay on Android, iOS and Windows, and be a part of the like-minded. Needless to say, Mobcrush also lets you chat with the people who are into similar games.
The most popular games on the platform are Clash Royal, Vainglory, and the newest rage - the Pokemon Go. The company says soon joining the club of the most played and viewed is Critical Ops, a recently released first person shooter.
Partnering Mobruch in its recently glory, Evolution Media Capital says the platform delivers seamless entertainment to mobile users, adding that hand-held devices are now becoming the primary choice for entertainment across the globe.
Mobcrush, which only supported Android or iOS to begin with, launched their Windows and Mac client last year. This move was to overcome the only downside which was keeping out of the loop millions of broadcasters who have spent years playing their favorite online games on their PCs.
Setting your live-stream on personal computers is also a cake walk. All you have to do is download the Mobcrush app for your PC and connect it with your mobile to fill in the basic settings, like the game that you’re playing and the mic that you would prefer for your gameplay. Then what remains is what the company proudly presents: on tap live-streaming.
To point out the difference between using Mobcrush on mobile or PC, the Windows and Mac interface is not as smooth.
The broadcasters, which at present are 5 percent of the total audience, can live-stream their gameplay from any device, be it Mac, Windows, iOS or Android. The users - apart from chatting within the gaming community on Mobcrush - can watch a live gameplay or on-demand.
The gamers, apart from finding like-minded people, can use the platform to broadcast their gameplay, create partnerships and build a fanbase. It’s an opportunity in its prime and should be tapped on early before you’re one of the million broadcasters on Mobcrush like what happened with Twitch.
Mobcrush was started in the year 2014 in Santa-Monica by Royce Disni, who was with the digital-movie retail venture M-Go, a partnership between majors, DreamWorks and Technicolor. The company currently has about 30 employees.
The list of known venture capitalists and investors who have bet their money on the fast growing startup include Evolution Media, Kleiner Perkins Caufield & Byers, CAA Ventures, Raine Ventures, Lowercase Capital, Advancit Capital, Crunchfund and Lionsgate Interactive among others.