Back in 2014 Facebook strived for the first time to filter the newsfeed. It was an attempt to help yield the users, engaging and relevant stories segregating the spammy and unwanted ones. Back then the attempt didn't go well.
Lately, Facebook took another jab at the Clickbait that puzzles up the user's newsfeed. These are the links and headlines without any useful information. They just show a short phrase and ask users to predict "What happened next."
Facebook Inc. proclaimed the addition of a new feature to the site that distinguishes conventional expressions of Clickbait. The function will identify phrases like 'his reaction was priceless' and 'what happened next is hard to believe.' The feature will also determine exaggerated and deceptive information.
Facebook is coming up with a feature that identifies the probable phrases of such headlines. Alex Peysakhovich, a research scientist and Kristin Hendrix, a user experience researcher wrote a blog about it. They both found the system's operation resembling the spam filters of our emails.
Web sites and pages that have regular posts of clickbait will drown down the user's newsfeed. Hence the chances of these to be visible would be less. If these pages and sites stop publishing such post, they would again rise the feed.
This new addition sure seems to work. But we have seen spammers evade the spam filters in emails. We will also face some people escaping this anti-clickbait system of Facebook Inc. But then Facebook seems promising enough to help us with this issue.